The Being Latino Event @ Heineken Headquarters – The Recap

BY Led Black (@Led_Black)

Photography by Art By Dj Boy (@ArtByDjBoy)

Uptown was definitely in effect at the Being Latino event held at the Heineken Headquarters in midtown recently. First of all, I have to say that Heineken Headquarters is straight up sick, smack dab in the middle of their corporate office is a beautiful full service bar with ice cold Heineken on tap. I was in beer heaven. Secondly, I have to shout out Lance Rios and the entire Being Latino crew for putting together one classy event. Not only did I get to chop it up with a diverse crowd of progressive folks but I also got to hang out with one of my literary heroes, Junot Diaz. Not to mention, that I met for the first time, Uptown native, the über talented actor, Elvis Nolasco. This was my first Being Latino event but it will NOT be my last. Heineken, great conversation, great people – what more could anyone ask for? Remember the motto, “Spread love it’s the Uptown way.”


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  • beinglatino
    June 17, 2011 at 3:50 pm

    Thanks for coming to the event, mano. Was nice to chop it up with you… We have to again soon! Suave.

  • Robert Rios
    June 17, 2011 at 3:50 pm

    Thanks so much for comin out to what was such a great night for Being Latino, and all in attendance! We appreciate the love and support from Led and Uptown Collective, and can’t wait for the next event coming soon! Much love primo! Pa’Lante!!

    Robert Rios III

  • Elvis Nolasco
    June 17, 2011 at 3:51 pm

    No doubt!!! it was a great event, special thanks to beinglatino, bago bunch, lance rios, dj boy and Led black…Yo Led, thanks for showing a brother love, Pa’lante…Pa’tra ni Pa’cojer impulso.

  • Robert Rios
    June 17, 2011 at 3:53 pm


  • Led Black
    June 18, 2011 at 4:10 pm

    I had a blast at this event. Being Latino is the move. Elvis I saw you rock it out the next night at the Shabazz Center, you were incredible.