Heineken Light’s Occasionally Perfect Billboard Comes Alive

Heineken Light presents the “Occasionally Perfect” billboard. It’s just an ordinary billboard, nothing special about it. But occasionally, it’s perfect. Last Wednesday, it became the setting for a perfect New York City experience, featuring a surprise performance by Brooklyn-born “TV on the Radio”. The good folks at Heineken invited the Uptown Collective to take part in this one-of-a-kind event.

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