BY Led Black (@Led_Black)
Q. Can you tell us about the new line De-Jé?
A. De-Jé (pronounced day-jay) is an independent brand based in NYC. Heavily influenced by sugar skulls and dia de los muertos, De-Jé offers quality goods and solid designs, as well as custom made to order kicks. De-Jé provides a fresh new perspective in street wear by fusing different cultural aspects through its usage of bold colors and graphics. De-Jé embodies a positive lifestyle in the pursuit of creativity and most importantly, individuality.
Q. What is your background and how did the line come about?
A. I’m an Uptown Native (Washington Heights & Dyckman) of Dominican descent with a passion for art and design since birth. Graphic Designer by trade, I’ve always loved taking on new projects. De-Jé first emerged when I began designing my own custom pair of kicks, which received positive recognition and later transformed into my first business venture. Having a passion for the T-shirt industry and having gained valuable experience through various internships with street wear brands such as Married to the Mob and Yours Truly Brand, it was only a matter of time before I transitioned into creating my own line.
Q. Tell us about the contest?
A. To celebrate our launch, we are giving away FREE Logo Skull Tattoos to anyone who signs up for our newsletter.
On May 21st, the person with the most creative tattoo application (to an… ahem… appropriate part of your body) and posts it on Twitter or Instagram page with tag message: Hey @dejenyc – check out my #dejenyc tattoo! will receive a De-Jé care package!
Q. Also, I love the custom made kicks. Can you expand on what the process of customization is?
A. Custom kicks are for the unique individual so if you have a vision, De-Jé can translate it onto shoes. Each shoe is designed differently and no two pairs are ever alike! Each De-Jé pair is guaranteed to be long lasting, waterproof and sunproof! You can select your size and write a brief description of what designs and colors you would like on your shoes.
Q. Lastly, anything else you want our audience to know about the line?
A. Our official Launch is 04.21.12 with our debut collection, Sugar Skull Love! So stay tuned and always support Independent brands!
We invite you to like our Facebook page and follow us on Twitter, or e-mail us at UptownCollective@gmail.com.