Democrat Christine Quinn sprinkled a few Spanish words—”gracias,” “de nada”—into conversations with voters Tuesday morning at a subway stop in Washington Heights as she sought to shore up support in the Latino community, a crucial demographic a recent poll suggests is in her corner.
The leading contenders for the Democratic mayoral nomination are paying close attention to Latino voters as the Sept. 10 primary approaches. Ms. Quinn pledged Tuesday that if she becomes mayor she will do a weekly radio show on a Spanish-language station, and rival Bill Thompson planned Wednesday to air his first Spanish-language ad.
Among registered Democrats who are Hispanic, Ms. Quinn held a double-digit lead over her nearest rival, with 27% of the vote, according to a Wall Street Journal-NBC 4 New York-Marist poll released Thursday.
“The Latino community is very important in the next election and one of the key communities that I think will pick who the next Democratic nominee is going to be and pick who the next mayor is going to be,” said Ms. Quinn, who has served as speaker of the City Council since 2006. “They are a growing and incredibly vital part of the city.”